Gone are the days when you had to buy a magazine from the shop in order to know what is happening around the world. It is true to say that this is a huge improvement compared to what was happening in the past. You should not take this to me that you do not need a publisher just because you are running a magazine online. There has been an explosion of professionals offering the services and this makes it hard for clients to choose who to work with. There are many factors to consider in getting a digital publisher but the ones you should give priority to should be subjective depending on your situation. The platform should have evidence to show that the magazines are responsive to the clients’ needs. Given the portability of mobile phones, a lot of people are using them to surf the internet which means the display of your magazine and accessibility should be good for smartphone users.
The reason why mobile applications are gaining a lot of popularity is that they are easy to use. First, ensure the digital magazine publisher is capable of turning your magazine into an app. Development of mobile apps is not that simple which is why people pay highly for the services but great publishers will know how to do this on a limited budget. If you want the work to be done fast, you can visit the popular application marketplaces where they are already built mobile applications that you can take advantage of. Mobile applications play the same role as social media pages and websites in terms of building a brand identity. Also, the apps open a new channel for you to reach customers and it can bring in a lot of revenue.
Before you proceed to sign the contract, make sure you have talked with the publisher about the cost of the services as well as the accepted mode of payment so that you can negotiate on what you do not find favorable and plan on how you will be paying for the services. There are two major ways you can pay for the services which include a revenue sharing model and a flat monthly fee. Before you come to an agreement about how you’ll be paying for the services rendered it is good that you reflect on the advantages you will be getting from one model compared to the other. It is less likely that you are going to start making a lot of money immediately you publish your magazine which is why when you are starting you can settle for revenue sharing model at least until your business get off its feet to reduce expenses. However, this is not a must and if you feel like fixed monthly charges are the better choice then it should be the way to go.